Wikipedia defines a fad as "any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behavior's being perceived as novel in some way." Fads are pretty awesome, especially in retrospect, like Cabbage Patch Kids, the Atkins Diet, tight-rolling your jeans, ratting your bangs (in junior high I looked like this family), and Crocs (can that go away already?).
A trend is less fleeting than a fad and evolves into a relatively permanent change. Social media is definitely not a fad, it's a trend. One that is changing our lives in profound ways. We can largely credit those pesky millennials for this trend.
Check out this short, recently updated YouTube video, Social Media Revolution, based on the book Socialnomics by Erik Qualman to see how this trend is evolving.
This video evoked a little fear and excitement in me, but no doubt reinforced why I need to get with the program!
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